Are you ready to elevate your business with marketing that truly resonates?

As a seasoned Fractional CMO and strategic marketing partner, I collaborate with visionary founders, early-stage startups, scale-ups, and SMBs to craft impactful strategies that drive growth and spark transformation. Whether you’re launching your first product, scaling foundational marketing, or reimagining your go-to-market strategy, I help you craft and execute marketing strategies that resonate and drive impact.

Strategic Marketing & Fractional CMO

Build Marketing That Matters

In today's dynamic market landscape, aligning your brand with purpose is essential for meaningful growth. As a seasoned Fractional CMO and strategic marketing partner, I collaborate with purpose-driven brands, businesses, and changemakers to craft and execute marketing strategies that resonate and drive impact.

What I Offer

Tailored Marketing Advisory
Your business is unique—your marketing should be too. For personal brands and entrepreneurs, I provide customized programs designed to elevate your marketing efforts, enhance your brand presence, and drive growth. Together, we’ll design custom strategies aligned with your goals and audience, ensuring your marketing stands out in a crowded market.

Fractional CMO Services
For scale-ups, start-ups, and small businesses seeking strategic marketing leadership, I offer Fractional CMO services to build and scale your marketing infrastructure, ensuring alignment with your business objectives.

What You Get

1. Strategic Clarity
Marketing shouldn’t feel overwhelming. Together, we’ll simplify the complex, so you can focus on strategies that truly move the needle. From sharpening your brand messaging to crafting campaigns that resonate, I’ll help you connect authentically with your audience. I offer strategic guidance to help you identify your target audience, craft compelling messaging, and develop marketing strategies that connect and convert.

4. Go-To-Market Excellence
Launching a new product or entering a new market? Whether it’s a product launch or a rebrand, I specialize in go-to-market strategies that get your message heard by the right people at the right time.

5. Scalable Growth Frameworks
Building for the future? I’ll help you create systems and processes that align your marketing with your business goals, so your growth is sustainable—not just a short-term win. From refining messaging to optimizing demand generation, I assist in building a solid marketing infrastructure tailored to your business needs and help businesses scale by focusing on what works—and letting go of what doesn’t.

6. Thoughtful Leadership
I believe in marketing that reflects your brand’s values. I combine data-driven strategy with a people-first approach to help you create meaningful impact. As a conscious leader, I prioritize mindful, compassionate approaches to growth. My work emphasizes authenticity, collaboration, and strategies that uplift both businesses and the communities they serve.

Why Work With Me

I’ve worked with companies in diverse sectors including SaaS, eLearning, spirituality, wellness, conscious tech and financial and professional services to design and execute marketing strategies that drive results. My approach balances strategic rigor with creativity, helping you navigate complexity while staying true to your vision.

Here’s what sets me apart:

  • Vision Meets Action: I don’t just create plans—I help you execute them with precision.

  • Authenticity at the Core: Marketing that feels aligned, not forced.

  • Expertise in Conscious Growth: Strategies designed to scale without compromising your values.

AI Platform

Client Success Stories

Partnered with an AI platform to enhance supply chain resilience and sustainability through strategic marketing initiatives and sales and marketing alignment.

Assisted a spiritual psychologist in creating a supportive community for moms, developing a marketing strategy that resonated with their target audience.

Collaborated with a wellness platform to make wellness more affordable, crafting foundational brand elements and enhancing their marketing strategy to reach a broader audience.

Spiritual Psychologist

Wellness Platform

About me

With a rich background in marketing and business development, I specialize in establishing and scaling marketing teams, particularly within the conscious tech, SaaS, and wellness sectors.

My experience spans serving as a Fractional CMO for over two dozen SMBs, start-ups, and scale-ups, harmonizing business, marketing, sales, and product strategies for optimal results.

As an MIT MBA alum, former management consultant, and trained coach, I bring a holistic approach to every engagement.

Testimonials

Trusted by Visionaries and Changemakers

  • Fractional CMO

    “Melina is our first and only part-time marketeer. Melina is responsible for finding the very difficult balance between being involved in all large strategic marketing decisions as well as making sure they are executed with a small team of part-timers and interns. She is your CMO on-demand, who also makes stuff actually gets done. A rare combination of skills she manages to do! She is driven, experienced, well-organized and just overall very pleasant to work with. I would recommend her for any startup who are early stage like us!”

    —Robin van Dalen, Inuka Coaching

  • Marketing services

    "Melina delivers a combination of thoughtful strategy and effective execution. She’s skilled at asking the right questions to frame the big picture and articulate the broader narrative. Melina is creative, highly responsive and fun to work with. I value and appreciate her collaboration and mentorship."

    -Wendy Staudt, Katabat.com

  • Financial services platform

    "I’ve worked closely with Melina on a wide range of initiatives including a rebrand, website launch, content strategy and execution, and building an infrastructure to ensure brand consistency.

    Melina delivers a combination of thoughtful strategy and effective execution. She’s skilled at asking the right questions to frame the big picture and articulate the broader narrative. Melina is creative, highly responsive and fun to work with. I value and appreciate her collaboration and mentorship."

    -Wendy Staudt, Katabat

  • Coaching Platform

    “Melina is our first and only part-time marketeer. Melina is responsible for finding the very difficult balance between being involved in all large strategic marketing decisions as well as making sure they are executed with a small team of part-timers and interns.

    She is your CMO on-demand, who also makes stuff actually gets done. A rare combination of skills she manages to do! She is driven, experienced, well-organized and just overall very pleasant to work with. I would recommend her for any startup in the social space and beyond who are early stage like us!”

    -Robin van Dalen, Inuka Coaching

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